From: Ground Zero Games <jon@g...>
Date: Sun, 30 Nov 2008 22:29:54 +0000
Subject: [GZG] [OFFICIAL] UK VAT changes.....
Temporary UK VAT reduction from 17.5% to 15%: As most of you will be aware unless you've been hiding under a rock for the last couple of weeks, our esteemed Government has decided to reduce UK VAT to 15% for a limited period; this move is (supposedly) to help UK businesses in these difficult times. Some businesses will choose to pass this small saving on to the customer in the hope of increased sales, while others will keep their prices the same and use the tiny bit of extra profit to help pay the bills. We have thought long and hard about what we should do about it, and in the end have decided on this: for DECEMBER ONLY, we are going to apply the change as a saving to all UK and European (EU) customers in the form of a 2% price reduction, by multiplying the total cost of all relevant orders by 0.98; we will NOT be showing this change in the individual item prices on the webstore, but will make the adjustment when charging the order. US and other non-EU orders will remain the same as they were before, because we will still be charging you the ex-VAT price and taking off the little bit extra, which will have the same end result as the deduction of the old VAT rate. Then, at the start of January 2009, we will apply a 2% price increase to all items which will effectively return all UK/EU prices to their old levels, and mean a 2% price increase on non-EU orders (because we will now be deducting less VAT). This all sounds horribly complicated, but the bottom line is that wherever you are in the world, if you buy in December you will save 2% compared with orders placed in January and after.